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Former Playboy Playmate Ana Cheri has reinvented herself as a fitness model/guru.

She’s got a whopping 9.7 million followers on Instagram, so you’d have to call her latest venture, Southern California gym Be More Athletics, a promising new direction. And considering they don’t make bodies any more athletic than hers, we’d say she picked well.

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Aside from setting the internet on fire with her sizzling uploads, Cheri’s appeared in Muscle & Fitness magazine as well as a number of other fitness and health-related publications. It’s easy to see why she’s one of the web’s most popular hardbodies.

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