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It can be hard to separate yourself in today’s burgeoning spirits market (the distilled alcohol sector reported 4.5 percent growth in 2016), particularly when it comes to vodka.

But a company named Fury Vodka is attempting to distinguish itself from all the designer vodkas popping up all over the place by leaning on old reliable and using scantily-clad models and hot bodies to launch its product.

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And the Texas-based outfit could be on to something here. Hot women in lingerie or Sean “Puffy” Combs toasting his friends on New Year’s Eve? Your move, Ciroc.

Fury Vodka and Fiesta San Antonio! Celebrating the crowning of Rey Feo 69!!!

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Holiday kisses from Fury Vodka! #furyvodka #eatdrinkandbemerry #santababy #merrychristmas #cocktails #holidays

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All I want for Christmas is Fury Vodka….#furyvodka #christmas2016 #happyholidays #drinkandbemerry

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Have you written Santa your list yet? Don't forget to ask for Fury Vodka! #furyvodka #happyholidays #drinkandbemerry

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