Hot television weather girls equal ratings.
It’s a simple math equation that TV execs in Latin America have come to live by. But believe it or not, those viewership numbers are another thing the internet is gobbling up in its wake.
The TV brass down in that part of the world are responding in kind, though, by launching an all out assault on male audiences with even hotter weather girls. Argentinian hottie Maria Sol Perez is part of that campaign and with over 1 million Instagram followers, those ratings are likely to see a huge spike in the near future.
Here are some examples of how and why.