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Last week, we brought you the story of porn star Molly Cavalli, who was bitten by a shark while doing a video shoot off the coast of Palm Beach County Florida. It turns out that our suspicions (a porn star jumping into shark-infested waters for something that has very little to do with the old in and out, really?) were right on the money.

It’s now being reported by Action News Jacksonville that the whole thing was a hoax orchestrated by Cavalli and her film crew as a way to attract viewers. Bryce Rohrer, owner and operator of Florida Shark Diving, said Cavalli contacted him with the idea months ago.

RELATED: Porn star gets bitten by shark during photo shoot, and the footage is pretty crazy

“I was talking directly to Molly and she just said, hey, we are looking to do a shoot faking a shark bite and it’s strictly in order for it to go viral,” Rohrer said. “We immediately declined. We are pro-shark, pro-wildlife, and want to show the importance of sharks, not villainize them.”

Cavalli’s crew ended up going with another boat and accomplishing their mission. The resulting faux shark bite video racked up over 14 million hits on YouTube.

After seeing the clip for himself, Florida shark bite expert George Burgess immediately refuted the claim, particularly that the bite Cavalli incurred required 20 stitches to close up.

“I can tell you for a fact, it was not a shark bite,” Burgess said. “How it was inflicted is conjectural, but the main thing is, the injury is not a shark bite. It was a PR stunt, and it worked.”

Talk about fake news. Cavalli and her cohorts have been unsurprisingly silent since the news broke.

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