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Hot television weather girls equal ratings.

It’s a simple math equation that TV execs in Latin America have come to live by. But believe it or not, those viewership numbers are another thing the internet is gobbling up in its wake.

The TV brass down in that part of the world are responding in kind, though, by launching an all out assault on male audiences with even hotter weather girls. Argentinian hottie Maria Sol Perez is part of that campaign and with over 1 million Instagram followers, those ratings are likely to see a huge spike in the near future.

Here are some examples of how and why.

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Trato de ser lo que realmente soy, aunque les moleste a los demás ❤

A post shared by Solci Perez #lachicadelclima (@lasobrideperez) on

HOY LOS ESPERO EN CLUB LELOIR ITUZAINGO ! 🎉🎉🎉 top @kayu_campana428 Las botas que la van a romper esta temporada @ninacharme

A post shared by Solci Perez #lachicadelclima (@lasobrideperez) on

Chau Santiago ✈️✈️

A post shared by Solci Perez #lachicadelclima (@lasobrideperez) on

Amo todas tus fotos @chrisbochichio 😍😍 @infobae @teleshowcom Campera @showroomlaslolas Peinado @luiggi_morales Make up @estefi_cabral77

A post shared by Solci Perez #lachicadelclima (@lasobrideperez) on

Por fin pude estrenar mi inflable Kany de mdq @pcboxargentina ☀️🌊 #lachicadelclima #domingo #pileta #tycsports

A post shared by Solci Perez #lachicadelclima (@lasobrideperez) on

Gracias @look_vogue por este mono que es un fuego maaal 🙈! @bel_publicidad @tycsports #ucutv #lachicadelclima #sabado

A post shared by Solci Perez #lachicadelclima (@lasobrideperez) on

Campaña ropa interior @tymsa.corseteria 😍😍 Gracias @tgpublicidades Ph @tinchiop 📸

A post shared by Solci Perez #lachicadelclima (@lasobrideperez) on

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