Article will continue after advertisement

Let’s face it, there’s something insanely attractive about a hot chick sweating.

Video director Chris Applebaum’s new FIT series exploits that concept to the fullest with the simplest of business models: videos of hot girls working out are surefire propositions.

RELATED: When she’s not working up a sweat in the gym, Hope Beel is heating it up on the beach

The first installment of this ingenious idea features the sultry 26-year-old model Brittny Ward. She brings along a solid Instagram following of 280,000 and after some of these videos make their way around the interwebs, she can expect to watch that number surge.