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It can be hard to separate yourself in today’s burgeoning spirits market (the distilled alcohol sector reported 4.5 percent growth in 2016), particularly when it comes to vodka.

But a company named Fury Vodka is attempting to distinguish itself from all the designer vodkas popping up all over the place by leaning on old reliable and using scantily-clad models and hot bodies to launch its product.

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And the Texas-based outfit could be on to something here. Hot women in lingerie or Sean “Puffy” Combs toasting his friends on New Year’s Eve? Your move, Ciroc.

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