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For some reason or another, women are covering their butts in glitter and having them photographed for the world to see. Apparently the hottest new trend is “Glitter Booty,” which slightly resembles the classic sandy butt one gets after a day of frolicking around on the beach.

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The new craze is the brainchild of artist Mia Kennington, who is a member of The Gypsy Shrine, a group of glitter artists who host body art pop-ups at festivals. We can’t help but to wonder what the repercussions of having butt cheeks caked in glitter could be after the photo-ops.

Getting glitter stuck in places not believed to be humanly possible sounds like…a pain in the butt. But hey, anything for art, right?

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