When the 30 pack of Stroh’s was first introduced over 20 years ago, it was like the wheel had been reinvented. No more late night beer runs or that feeling that if you only had a couple more beers, the night would be perfect.
Finland brewery Nokian Panimo has just one-upped the concept of the 30 pack, about 970 times over to be exact, with its 1,000 pack. We know, it’s hard to wrap your head around being able to walk out of a distributor with that much beer at once.
But don’t get too comfortable with the idea. Nokian Panimo says the whole thing is just a playful response to a rival brewery’s 100-pack offering, and one that probably won’t be around for very long.
And that’s a good thing because at a whopping $2,365 dollars a pallet, you’d have to take out take out a loan to be able to afford one.