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It’s hard to find things that haven’t been influenced by the corporate sponsorship world. A perfect example of this is professional sports.

It’s not enough for the giant corporations to have their logos plastered all over stadiums and arenas, now they’re putting logos on the jerseys. This has been happening for some time in soccer and even the WNBA, but beginning next season, several NBA teams will have sponsor’s logos on their jerseys.

It’s understandable why small teams in less mainstream sports do it, teams with far less revenue need extra help covering the costs of operation. Take the Washington Square FC team in Massachusetts, for example. The team was on the hunt for a sponsor to help with the cost of jerseys and equipment, and they found one in about 10 minutes after reaching out on Twitter. But this company definitely isn’t your typical sponsor.

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Joe, the captain of the Washington Square FC, reached out to adult website RedTube and within 10 minutes he had a response. After announcing the partnership with the porn site, the team gained international attention, which has led to them already selling an estimated 200 jerseys.

As previously mentioned, corporate sponsors on jerseys have been commonplace in soccer for years, but could you imagine NBA commissioner Adam Silver allowing a porn website to have their logo showcased on an NBA jersey? There’s probably a better chance of the Sacramento Kings making the NBA Finals next year.

(h/t Men’s Health)

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